![]() Despite its idyllic image of a teenager traipsing through meadows and harvesting what nature had to offer, the Rocky Mountain tableau, with 19 year-old Mo Siegel at its center, marked the beginning of what would in a short time become Celestial Seasonings, the pioneer of the herb tea industry in the United States and its leading competitor in the decades to come. The birth of the United States' largest manufacturer of herb teas begins in the canyons and forests of the Rocky Mountains, where 19-year old Morris "Mo" Siegel began gathering wild herbs in 1968. During the mid-1990s, Celestial Seasonings controlled an estimated 51 percent of the herb tea market. Chiefly responsible for creating the herb tea industry in the United States, Celestial Seasonings was founded by Mo Siegel and Wyck Hay, who introduced the country's consumers to colorfully packaged, decaffeinated herb teas that offered "soothing teas for a nervous world." In 1984, the company was purchased by Kraft, Inc., then cut its ties to its parent company through a leveraged buyout in 1988 before going public in 1993. markets roughly 50 different tea varieties in the United States and abroad. The largest manufacturer and marketer of herb teas in the United States, Celestial Seasonings, Inc. ![]() In pursuing this passion, we remain dedicated to building shareholder value, to developing exciting, rewarding careers for Celestial employees and to contributing to our community and environment. We remain committed to making the highest-quality, most inspiring, and most soul-satisfying specialty teas and good-for-you botanical products. SICs: 2099 Food Preparations, Not Elsewhere Classified Incorporated: 1972 as Celestial Seasonings, Inc.
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